the Old Town Central
Invited by Hong Kong Tourism board, I created the cultural environment of Hong Kong scenario. An interactive art installation that brings a hand-draw map to life, allows audience to explore streets and alleys of Central by just a wave of hand. We invite audience to virtually visit some favourite hotspots in Central. Technical directed by Kitchen team. Agency Grey Global Group.
The “Explore Old Town Central” immersive installation which ran for one month, featured detailed illustrations of Old Town Central – from art, heritage, dining and culture.
To activate the various part of the tour, users simply hovered their hands above the 8 key hotspots on the map to be taken there and interact with different elements of the illustrations.
The art was done by acclaimed local illustrator, Flyingpig.